tag:blogger.com,1999:blog-29532306.post115714071301557951..comments2023-10-11T12:40:56.924+02:00Comments on Estrategia de Comunicación & Branding : Survival in down pricing timesAnonymoushttp://www.blogger.com/profile/14992849634644222760noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-29532306.post-1158617332034755252006-09-19T00:08:00.000+02:002006-09-19T00:08:00.000+02:00I disagree, please , don't understimate the power ...I disagree, please , don't understimate the power of re-thinking your services or product¡<BR/>Why is it that we only think in physical products? , what about services or added values? .When I purchased my MAC it was not just about the product , it was about the services and the promise attach to it.<BR/>Big brands are selling a "promise" that is attached to its core values. Benchmarketing is Anonymousnoreply@blogger.com